A major Middle Eastern hummus producer approached Fristam via its local partner with a clear objective: to develop a new-generation hummus with a noticeably smoother, lighter and creamier texture – without changing the core ingredients.
Hummus in the Middle East is highly differentiated, with strong consumer expectations around mouthfeel and visual appearance. The customer was already producing traditional hummus using cooked chickpeas processed through a shear pump. However, they wanted to:
The challenge was not functionality — it was product differentiation through texture engineering.